ALA’s 2025 Annual Conference & Expo
SPONSORSHIP OPPORTUNITIES
Sponsorship Opportunities
Dive into the heart of the legal management industry at ALA's 2025 Annual Conference & Expo, May 18-21, in Nashville, Tennessee. This event is a prime opportunity for sponsors to engage with an audience that includes decision-makers in human resources, finance, practice management, and IT. Sponsoring places your brand among the industry's elite, offering visibility and engagement through exclusive booth placements and unique attendee interactions.
Gold Level Exhibit Exposure
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20’x20’ booth
Exclusive Attendee Access
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16 full-access badges
Brand Impressions
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Logo, link and 25-word caption on the Annual Conference website
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All gold sponsors receive top logo placement on the Exhibit Hall entrance unit
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All gold sponsor logos greet attendees on slide deck at opening general session
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Gold sponsor logo placement on outbound conference emails
Direct Marketing
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Access to pre- and post-show attendee mail list (name, title, company name, mailing address)
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Logo, link and 25-word caption on two outbound Annual Conference emails
Content and Brand Awareness
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Premium placement full-page ad in the Annual Conference & Expo guide
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Featured content (press release, white paper, case study) on the Annual Conference website with three social media post promotions
GOLD SPONSORSHIP $34,800
Total Value: $60,000+
Silver Level Exhibit Exposure
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10’x20’ booth
Exclusive Attendee Access
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8 full-access badges
Brand Impressions
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Logo, link and 25-word caption on the Annual Conference website
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Logo placement on the Annual Conference agenda/brochure
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Premium logo placement on the Exhibit Hall entrance unit
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Silver sponsor logo placement on outbound conference emails
Direct Marketing
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Access to pre- and post-show attendee mail list (name, title, company name, mailing address)
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Logo, link and 25-word caption on one outbound Annual Conference emails
Content and Brand Awareness
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Half-page advertisement in the Annual Conference & Expoguide (add $500 for a full-page ad)
SILVER SPONSORSHIP $18,200
Total Value: $30,000+
Bronze Level Exhibit Exposure
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10’x20’ booth
Exclusive Attendee Access
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4 full-access badges
Brand Impressions
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Logo and link on the Annual Conference website
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Logo placement on the Annual Conference agenda/brochure
-
Logo placement on the Exhibit Hall entrance unit
Direct Marketing
-
Access to pre- and post-show attendee mail list (name, title, company name, mailing address)
Content and Brand Awareness
-
Half-page advertisement in the Annual Conference & Expoguide (add $500 for a full-page ad)
BRONZE SPONSORSHIP $9,900
Total Value: $15,000+
Attendee Engagement Opportunities
Available to exhibiting organizations only.
This exclusive opportunity brings your brand and team face to face with the entire audience to launch the Annual Conference. It sets the pace and the atmosphere for the event. Includes branded signage at the entrance, every bar and food station, promotional branding on the website, official app and on-site marketing promotions. Ability to provide promotional items and briefly address the audience.
EXCLUSIVE
Increase your exposure during this dedicated networking time for attendees to unwind and explore the Exhibit Hall. Be the premier sponsor and have your brand included at multiple drink and food stations throughout the Exhibit Hall, on prize giveaways (sponsor-provided), signage and in preconference promotions. Includes a brief address to the audience.
EXCLUSIVE
This prestigious opportunity affords the exclusive sponsor the chance to have a Senior Leader welcome all conference attendees at the keynote address from the general session stage. High brand visibility both preshow and on-site to the entire audience (entrance, main screen holding slide, agendas and more).
EXCLUSIVE
This exclusive opportunity allows you to open the official Association Luncheon with a few words to greet the audience. High brand visibility on the large screen, and signage for everyone to see entering the room. Additional branding on the agenda and on-site schedule.
EXCLUSIVE
As the exclusive sponsor your senior leader can kick off the awards reception with a few words to the entire audience. Your brand will be showcased on the large screen/stage at the opening, included on entrance signage, on tent cards on each of the 10+ tables and included in all the agendas on the website, brochures, email campaign and additional agenda focused on-site signage.
EXCLUSIVE
Make a powerful lasting impression by sponsoring the final gathering for ALA’s 2025 Annual Conference. Interact and showcase your brand in the closing celebration, with sponsor recognition and signage on the screens, at the entrance, at the food and beverage stations, at the conference venue, and on conference marketing collateral including email, website, social media and conference app. (Special giveaways or customer interaction ideas are welcomed).
5 AVAILABLE
Showcase your brand in this high-traffic area and help attendees kick up their feet with our certified wellness expert. Branded signage, marketing collateral hand out for added exposure. Include a booth engagement component to increase traffic.
EXCLUSIVE
Be the featured brand during the attendee lunch in the Exhibit Hall. Includes branded tabletop signage at every lunch table, branded signage in the F&B area during lunch hours, and a sponsor-provided flyer placement at every lunch table. Lunch sponsor mention on conference agenda and app.
EXCLUSIVE
This exclusive opportunity puts your brand in front of key decision-makers who are new to the Annual Conference. Greet these fresh leads face-to-face at an intimate networking reception with your logo prominently featured on event signage, bar areas and tables throughout the event.
EXCLUSIVE
Your company logo will be the first impression seen by all attendees when they register on-site with branded signage in the registration area on display (during the entire event). Let every attendee begin their journey with your brand etched in their minds. Thousands of brand impressions.
EXCLUSIVE
Reserve a private meeting room at the conference venue. This sponsorship is only available to exhibiting business partners. The room will be reserved during the Exhibit Hall days (Monday–Wednesday) providing you an opportunity to host clients and prospects without distraction.
LIMITED AVAILABILITY
Branded sponsor signage greets attendees at each coffee station throughout the conference. Includes mention in conference app and opportunity to provide materials or giveaways at break tables. This provides extensive brand recognition.
DISCOUNT FOR 3
Brand Awareness and Marketing Opportunities
Available to exhibiting organizations only.
Advertise your solutions on the LED screens, window clings, and banners throughout the venue. These options allow you to share your message to everyone walking to the Expo Hall to start the day, after breakout sessions, during networking breaks and more!
Contact Christina for venue specific options.
(Price based on number days/shared advertisers & levels of exclusivity)
Put your brand in the hands of all attendees staying at the host hotel with this exclusive sponsorship opportunity. All attendees will start and end their day with your brand!
EXCLUSIVE
Be the company our attendees trust to keep their session notes and handouts secure throughout the entire conference. Your logo will be visible on each bag. Bags must be approved by ALA prior to production.
EXCLUSIVE
Gain an impression during every conversation with your company logo presented proudly on attendees’ badge lanyards. Your brand is on display at all times during the entirety of the conference.
EXCLUSIVE
Be the brand all attendees see at each hand sanitizer station throughout the conference space. Each station (a minimum of 4) will be located around the conference with your brand meeting each attendee on their multiple trips to the stations. Endless impressions for your brand!
EXCLUSIVE
Get into the hands of every attendee with the Premier App Sponsorship. You'll not only gain the brand recognition from your logo on app splash page, but you'll also get daily push notifications, upgraded in-app visibility and branding, a banner ad in the app, and App Sponsor recognition in the “Know Before You Go” and daily conference attendee emails.
EXCLUSIVE
Make sure our attendees remember you each time they take notes with a conference pen. Your brand will also travel home and back to the office with most attendees.
EXCLUSIVE
Our individual free-standing billboards (approx. 3ftx7ft) will host your branded graphic message exclusively. Strategically positioned in high traffic areas to create dozens of your brands impressions in the minds of every attendee at the conference. Placement in main hallways, breakout room areas, near expo hall, path to General Session, and more.
Discount for packages of 3 signs
DISCOUNT FOR 3
Your logos will be featured on each directional sign that guides attendees to the breakout session rooms. Thousands of impressions throughout the days of the Annual Conference. Tell the attendees who you are at every turn!
(Only 4 sponsorships available)
4 AVAILABLE
Reach every conference attendee as a daily email sponsor. Includes one web banner and a 200-character message.
(Limited Opportunity — only 4 will be sold)
4 AVAILABLE
Stand out ahead of the show in our hugely popular “Know Before You Go” email sent to each conference attendee. Includes one hyperlinked banner ad and a 200-character message. (Limited Opportunity — only 5 will be sold)
5 AVAILABLE
Send a text-based message to every app user to remind them to stop by your booth.
(Limited number of opportunities available)
LIMITED AVAILABILITY
Content and Thought Leadership Opportunities
Available to exhibiting organizations only.
We work with our sponsors to secure time at the podium to showcase client case study findings or demonstrate thought leadership. These opportunities are limited at the discretion of the Annual Conference team. Subject matter must fit within the educational scope for planned sessions and be tailored to ensure learning outcomes are met.
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LIMITED AVAILABILITY
6 AVALABILE
The Annual Conference & Expo Guide is a quick reference on the happenings during the event for all attendees. View last year's guide.
Premium Placements
Full-page ad (inside cover)
SOLD
Full-page ad (inside back cover)
$1,900
Full-page ad (outer back cover)
$2,500
Advertising Section Placements*
Full-page ad
$1,500
Half-page ad
$1,000
*Sponsor may provide one full-colored ad to be located in a special advertising section within the conference guide.